Tuesday, September 15, 2009

Don't buy the green check mark

Thanks to Lisa Trank for posting a link to this article on FaceBook.

A deceptive practice called "Smart Choices" is going to show up on food labels in supermarkets as a green check mark on products like Froot Loops and Hellman's Mayonnaise, to indicate that they are smart choices for nutrition.

According to the article, both the FDA and food nutritionists are appalled, but the FDA isn't going to shut the program down.

It's a short article, have a look -- Avoid 'Smart Choices' on Food Products to Eat Healthy at the Planet Green website.

1 comment:

ClaireWalter said...

This "Smart Choices" marketing scheme seems to be a corollary to the USDA's notion of "organic," which is a far cry from the organic/natural foods industry's standards.